The Vitamin Shoppe, a specialty retailer of nutritional products, has launched TrueYou Beauty,

It’s an extension of its existing TrueYou brand, which includes an assortment of premium vitamins and supplements.
 
TrueYou Beauty is launching with a collection of clean-crafted, sumptuous-smelling body washes, scrubs, lotions, body butters, and more.

Every TrueYou Beauty product is clinically studied for safety and efficacy, certified animal-testing free, and crafted to nourish skin while promoting holistic wellness and balanced well-being.

Advanced Core 5 Nutrient Complex

All TrueYou Beauty products formulated with the brand’s advanced Core 5 Nutrient Complex.

This proprietary, trademarked complex includes:

• Niacinamide (vitamin B3) to brighten skin, improve the skin barrier, and improve the appearance of enlarged pores
• Vitamin C (ascorbic acid) to brighten skin and even out complexions;
• Peptides/collagen: to promote collagen production and aid in skin elasticity
• Hyaluronic acid: to hydrate and plump skin
• Bakuchiol oil (psoralea corylifolia): to improve the appearance of fine lines and wrinkles while minimizing the appearance of enlarged pores. 

Muriel Gonzalez, chief merchandising and marketing officer of The Vitamin Shoppe, comments, “With TrueYou Beauty, we’re expanding on that ethos, delivering innovative and effective bodycare formulas that leverage our industry-leading wellness and ingredient expertise…our customers increasingly view beauty through the lens of holistic wellness and with TrueYou we have created a brand that meets those needs with premium quality, science-backed supplements and beauty products.”
 
The collection includes:
 

• TrueYou Beauty Body Wash – A daily gel body wash enriched with natural conditioning oils that cleanse without stripping the skin’s moisture barrier. Available in calming Aloe Cucumber and energizing Mandarin Orange scents.
• TrueYou Beauty Body Scrub – a daily body exfoliant that polishes skin with bamboo powder and replenishes moisture with vitamin E and avocado oil. Available in calming Aloe Cucumber and energizing Mandarin Orange scents.
• TrueYou Beauty Body Lotion – A lightweight body moisturizer with coconut oils to hydrate and leave skin feeling soft and smooth. Available in calming Aloe Cucumber and energizing Mandarin Orange scents.
• TrueYou Beauty Body Butter – A deliciously decadent whipped body moisturizer with coconut oil that deeply hydrates and softens. Available in calming Aloe Cucumber and energizing Mandarin Orange scents.
• TrueYou Beauty Close Comfort Hand Cream – A fast-absorbing, fragrance-free hand cream with skin conditioning shea and cocoa butters that leaves hands silky-smooth.

 TrueYou Beauty is available exclusively at The Vitamin Shoppe and Super Supplements stores and online.